Pinterest is their number one referral source for social traffic. So, how can you create more traction from Pinterest? Here are five tactics you can use to elevate your pinning strategy and bring on the traffic. To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for business account or convert your existing account. You can also apply for Rich Pins , which are pins with more information than your standard pin. There are five different types — movie, article, product, app, recipe, and place — each with their own pin upgrades such as real-time pricing and a direct link to your site.
Article pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. Ensure Open Graph is enabled on your blog and then validate your site with Pinterest. Each pin has a description below it telling the reader what your pin is about. Typically, for bloggers, your blog title and a little description of your post should be enough.
Finally, to really promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible think of it as Pinterest SEO. How can you get your pins to shine the brightest? What you want in your Pinterest marketing strategy is to have the most repins. The most successful strategy is to find the best time and day to pin. From analyzing the data , it looks like the best time to start pinning is on Saturday morning. The peak time — for fashion and retail — is Friday after 3 pm.
But, if you want to target your audience you may want to go a step further and look at where your audience comes from and how they spend their time on Pinterest. The best strategy is to pin content you know your audience will like and find useful. What makes Pinterest so alluring and addicting is the images bloggers pin. The best images are optimized for maximum engagement. So, what makes a pinntastic photo? You know Pinterest favors vertical images. So, what is the perfect size for a pin? It is important that we have a defined image of what our ideal reader or customer would be looking for.
That way Pinterest can send traffic our way by pulling up our boards and pins in search queries that match our keywords. In fact, many successful blogs and business focus on multiple categories. For instance, a mom blog might focus on maternity, household cleaners, and homeschooling. Never use tittle boards with random personalized names.
They should be titled with optimized keywords in relevance to the content of the pins within that particular board. The more descriptive your boards are, the better the chances people will find you and your boards through Pinterest search results.
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Boards also give you the ability to add sections, if you want to organize your content even further. One of the most important parts of learning how to use Pinterest for marketing is learning about Pins. How to create them, how to optimize them with keywords, and how to pin them. A pin is created by a given person using a graphic design tools, such as Canva , PicMonkey, or Photoshop. That Pin is then given a description and a destination to a specific source blog, store, affiliate product or service, etc.
Because your pins will live amongst a pool of similar pins and content, it is important you do your best to help your pins standout. I use and love DepositPhotos. This is the paid stock photo membership of my choice.
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They have beautiful options for bloggers of all niches. There has been a lot of talk recently about legal issues revolving around the use of free images on your blog.
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In addition high quality images are imperative for website optimization and Pinterest Pin creation and long term success. In the world of Pinterest marketing your Pins must follow a certain pattern to give them the best change at thriving. I know creating Pins can feel overwhelming and time consuming.
Trust me, after running two blogs, I can totally relate. You are not going to want to miss this.. It is for that reason that adding words and overlay to you image to better explain what your Pin is about is a great idea.
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If the purpose of your pin is to get people to buy a product directly from the Pinterest platform or shop more from your site, a high quality product image might also be sufficient. Either way, I suggest you do a Pinterest search on your niche and see what the Pins of the top contenders on your field look like.
Pay close attention to their visual design of their Pins color, fonts, size as well as descriptions and hashtags. To create beautiful and easy pins I recommend creating a free account with Canva.
Canva is a fantastic graphic design website which provides you with templates for any platform you wish to create an image for Pinterest, Facebook, Instagram… and much more! You pin Pins to boards. But from a Pinterest marketing perspective there is strategy and intent behind your pinning. Pay close attention to this whole section. It contains fundamental information as to how to use Pinterest for marketing. The next few paragraph will show you how Pinterest operates and what you must do to ensure you have the best chance at Pinterest marketing success.
Here is the transition a Pin has on the Pinterest platform from the moment it is introduced until it takes off:. On a serious note however, if it does go viral, it most likely went down the funnel we just covered. Some pins take off in three days and some take off in a year.
It is really hard to predict how Pinterest and its ever-changing algorithm will treat your Pins. What we can do it increase blog traffic using Pinterest and the odds at Pinterest success is the following…. Using the keyword technique we spoke about earlier, create specific boards for your niche and the topics you will be writing about. Once you are ready to start pinning your own content, your boards will be internally key-worded by Pinterest and ready for your new relevant Pins. They are also very valuable when implementing Pinterest marketing strategies.
Pinterest group boards are created by any given person who chooses to have others collaborate on that particular board with a specific topic blogging, travel, fashion, cooking, parenting, and so on. Pinterest group boards give your Pins exposure. And because of their multiple contributors and followers they have the potential to reach thousands of people at any given time. Remember to also include some keywords while you are at it. This group board is for all things Paleo Recipes and Paleo eating.
To contribute please follow my Pinterest account first and request an invite by sending an email to example gmail. You can invite others to join your board by clicking on the plus sign located next to your picture on the board cover. Pinterest will send them an automated message with your invite. Once they accept your invite they will be able to pin on your board as contributors. Now that we have the whole Pinterest process figured out, it is time to implement time-saving strategies.
Understanding the importance of automating tasks as a blogger and entrepreneur is key. Simply, because it leaves you free time for content and product creation. Pin schedulers are companies that provide you with automated pinning throughout the day for a small fee. All it requires is a few minutes a week, and you can program Pins to be pinned to your designated boards and group boards for days, even weeks in advance. Recently, Pinterest cracked down on a few third-party schedulers such as BoardBooster as part of their big update this year.
But, I am proud to say that Tailwind because it is Pinterest approved was not affected.
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Tailwind allows for automatic pinning scheduling throughout the day or weeks , depending on how far ahead you want to schedule. This kind of information is pivotal when implementing successful Pinterest marketing strategies. They allow for smarter and more accurate pinning. Once you have your time slots for each day of the week, you can just attach pins to them so that the pinning process can happen automatically throughout the day or week,.
Pinning For Profit as a way for entrepreneurs to learn how to grow their business online harnessing the power of Pinterest. It is a comprehensive , learn at your own pace course that teaches you how to use Pinterest the right way to grow your business organically and get in front of your ideal audience…. Complete beginner? No Problem!
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